RICHMOND—This holiday season, shoppers looking for fresh ingredients and unique gifts can find plenty of options at their local farms and farmers markets.
Of Virginia’s 265 farmers markets, 54 stay open throughout the winter months with an additional 49 staying open during December for special holiday markets before closing for the remainder of the winter, according to the Virginia Farmers Market Association.
For those hosting this holiday season, winter farmers markets are brimming with fresh, high-quality ingredients. Customers can find apples, hardy greens like spinach and kale, winter squash, sweet potatoes and other root vegetables, Brussels sprouts, and fragrant herbs to enhance holiday recipes. Producers also sell locally raised meats like turkey, pork, beef, lamb and artisanal products.
“Many farmers utilize techniques like hydroponic systems, hoop houses and high tunnels to extend their growing seasons,” noted Tony Banks, senior assistant director of agriculture, development and innovation for Virginia Farm Bureau Federation. “This lets shoppers find produce that might normally be out of season.”
If you’re checking off a holiday gift list, farmers markets offer an assortment of value-added farm-fresh products. Local honeys, jams, prepared foods, cheeses, baked goods, spice mixes and sweet treats can make thoughtful and delicious gifts.
Local artists and makers also shine at markets during the holiday season, selling handmade wares like jewelry, candles, soaps, wooden crafts and more.
Need to spruce up the home for the holidays? Some vendors sell Christmas trees, festive wreaths and centerpieces crafted from locally sourced greenery for decking the halls.
Shopping locally during the holidays has benefits beyond the dinner table or gift exchange. Research shows that supporting nearby farms and farmers markets has a significant impact on the local economy and helps sustain small businesses. According to the Farmers Market Coalition, growers selling locally create 13 full time jobs for $1 million in revenue earned.
“A greater share of the money spent at farmers markets will likely remain in the community and support local jobs and services,” Banks explained. “Additionally, shopping local helps strengthen the connection between consumers, nearby producers and their food.”
To find local farms and farmers markets near you, visit virginiagrown.com or use the Virginia Farmers Market Trail map at vafma.org/find-market.
-Virginia Farm Bureau
